Prudential Real Estate New York
Keller Williams Getting Killed in New York? (thepoliticker.observer)
They won't go hungry! (Bracha Blog) Last year, Ilan Bracha told _The Observer_ his new firm, Keller Williams NYC, would be No. 1 within five years. It was a strong boast in a town already packed with real estate brokerages, where the business is a blood sport. But he was rolling out a franchise of the nation's biggest brokerage, one that has a very popular system that an mean huge commissions for top producers, of which New York has many. Still, a little over a year in, Keller Williams NYC has struggled to succeed in New York, according to _Crain's_. > To its credit, the company has succeeded in attracting 174 brokers and in opening a fancy new Park Avenue headquarters earlier this month, but observers note that the New York franchise has yet to lure any of the city's top producers or land many exclusive listings—much less high-profile ones. And in a city dominated by two brokerage giants, Prudential Douglas Elliman and the Corcoran Group, as well as a host of other established firms specializing in neighborhoods or in specialized segments—from townhouses to high-end co- ops—Keller's lack of a recognizable brand name hurts it here. > > ...
Todd Stevens, New York Real Estate with Van Halen, Prudential Douglas Elliman