Real Estate Red Deer

Home For Sale – Promote Your Property To A Property Investor

Marketing income property is different from selling a home – think of it as the comparison between business-to-consumer marketing and business-to-business marketing. So the normal staging process to make your property more appealing to a buyer is not really going to have the same impact. Rental property is different, because it’s acquired by investors who are educated to look at income rather than new paint. Frequently the figures mean a lot more to them than the building itself.

As an investor there are a multitude ways you can enhance rental income and below are a few strategies.

1. Find out what similar homes are renting for. If you are charging more than the average you will have difficulties finding tenants, whilst below the average could mean you can increase the rent as a result giving more income.

2. It may mean additional money putting into the home to start off with, but look at finishing the basement; you may even be able to rent it out as a separate unit.

3. Find out what your tenants want out of the home and ask around to find out what tenants need in general. Having laundry machines already in place or a downstairs bathroom could increase the amount tenants are willing to pay in rent.

4. Can you improve the insulation to lower the heating costs or switch to a high-efficiency boiler that will save on heating expenses?

You have finished the research, you know what the property income is likely to be and you still wish to sell, then this is the time to obtain a marketing plan which markets the property to its best and appeals to the investor.

Make sure everything is in place before you eventually put your Calgary real estate property on the market, here are a few final things to consider:

• Talk to renters tenants, if your home is currently tenanted. Don’t be an owner that doesn’t even have the good manners to inform their tenants about what is going on, its not honourable and it is bad business practice.

• Take the chance to listen to your tenants worries, after all they are going to be worried that they will turned out of their home. One of the main considerations is informing them of the closing date you are aiming for, so they know how much time they have if they want to or have to vacate.

• Even though property investors are more bothered about the financial implications of the property, this doesn’t mean you don’t need to stage it correctly; the property still needs to look its best.

Red Deer Real Estate – Realtors CALL To Rent 403 307 4740